Low-friction copy config
Homepage and upgrade CTA variantsDecision ladder
Know whether to fix traffic, signup conversion, or revenue next.
This live view translates the shipped event ladder into counts, conversion rates, and active experiments so the next weekly change is obvious without reading code.
Active ladder
- Visits
- Signups
- Revenue
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Core counts
Live funnel totals
Counts roll up from the same production events used by the product flow.
Conversion rates
Where the funnel is leaking
Each rate maps directly to the founder's ladder: get visits first, then signups, then paid conversion.
Experiment log
Current ladder testsExperiment performance
Which landing tests are actually moving the funnel
Each row ties a landing path to its downstream campaign so promotion issues can close with concrete production evidence.
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Paid search theme breakdown
Ad-group performance by campaign themeLoading campaign theme performance...
Traffic source breakdown
Which channels are driving first valueLoading source performance...
Recent campaign touches
Latest attributed landingsLoading recent campaign touches...