Issue #4 review artifact

Google Ads launch pack for high-intent Amazon seller traffic

Launch-ready paid-search plan aligned to the approved wedge: free audit first, limited rewrite preview, and a $49/mo unlock after first value.

Review ad groups Review measurement plan

What ships in this pack

  • Three exact-match ad groups around listing optimization, title rewrite, and SEO copy help
  • Landing-page message and CTA mapping for each search theme
  • UTM structure tied to the paid funnel
  • Budget guardrails, success thresholds, and launch proof requirements
Target buyer Small private-label Amazon brands
First value Audit + rewrite preview
Paid unlock $49/mo
Launch mode Exact match only

Ad groups

Ad Group 1

Amazon listing optimization

Direct listing optimization intent from sellers actively seeking help now.

  • [amazon listing optimizer]
  • [amazon listing optimization]
  • [optimize amazon listing]

Landing message: Get a free Amazon listing audit and rewrite preview in minutes.

Ad Group 2

Amazon title rewrite

Title-specific intent for sellers trying to improve click-through and keyword coverage.

  • [amazon title optimizer]
  • [amazon title rewrite]
  • [rewrite amazon listing title]

Landing message: Fix weak Amazon titles before they waste impressions and clicks.

Ad Group 3

Amazon listing SEO copy help

SEO-aware copy help for sellers who want fix priorities, not generic AI output.

  • [amazon listing seo tool]
  • [amazon bullet point optimizer]
  • [amazon listing seo help]

Landing message: Stop guessing what to change in your Amazon listing copy.

Measurement plan

  • utm_source=google
  • utm_medium=cpc
  • utm_campaign=amazon-listing-optimizer-search-v1
  • utm_term={keyword}
  • utm_content={creative}

Required funnel mapping: visit -> activation_widget_started -> first_value_seen -> signup_after_value -> payment_prompt_seen.

Budget guardrails

  • $30/day total launch cap
  • Exact match only for week one
  • Search partners off
  • Pause any ad group with 25+ clicks and zero first-value events

Success thresholds

CTR 5%+

Warning below 3.5%

Cost per audit start < $12

Warning above $18

Cost per first value < $20

Warning above $30

First value to signup 20%+

Warning below 10%

Live-page proof required before spend starts